Consulting
Client Insights Senior Analyst
I partner with value-oriented CPG brands to develop an insights agenda using client goals, priorities, and needs to introduce relevant SPINS solutions and business development teams. The insights agenda drives relevant project scopes, including monthly reporting, category reviews, and sell stories. I facilitate training on SPINS data and applications to ensure clients can effectively use, interpret, and apply solutions.
July 2022 — Present
Research Consultant
In partnership with The Data Mine at Purdue University, my team scraped, cleaned, and processed Amazon reviews to obtain valuable quantitative and qualitative data. We applied business analytics to identify KPIs, generate insights toward emerging consumer trends, and make recommendations for marketing and R&D.
August 2020 — May 2021